• You receive an income tax deduction for the full market value of the stock, and avoid paying the capital gains taxes that would be due on the appreciated portion of the stock's value if you sold it.  To avoid gains taxes, the stock must be held long-term, which generally means more than one year.
• If you own stock or other investments that have decreased in value since you acquired them, you could sell them and donate the cash proceedings.  The loss you incur may also be deductible from other income for more tax savings.  The combination of the two deductions could actually be higher than the current value of the investment.

Please CLICK HERE for specific instructions on how to donate stock to the American Red Cross.

Remember...if you would like to support the work in Monmouth and Ocean Counties, please make sure to designate your donation to the Jersey Coast Chapter.

If you have any questions, please contact the Development Department at (732) 493-9100 or send us an e-mail.