• A product (or service) is sold in association with the Red Cross name or logo. For example:
• An event promoter wants to sell tickets to an event (concert, play, etc.) and donate a percentage of the ticket sales to the Red Cross.
• An author wants to sell a book and donate all ‘proceeds’ or a certain percentage of their royalties to the Red Cross.
• A business wants to donate all or a percentage of their sales on a certain day to the Red Cross.
• An individual decides to hold an auction to benefit the Red Cross.
• A magazine promises to donate a certain amount to the Red Cross for every new subscriber that signs up to their magazine within a certain time period.
• The Red Cross logo is used in conjunction with a corporate image that extends into the public domain.
• A loyalty program tells its customers that they can acquire additional points if they can prove they made a donation of a certain amount.
• The effort will be for one or more years in length, or will have the capacity to sponsor the American Red Cross at the level of $250,000 or more.

Interested in working with us on a Cause Related Marketing Opportunity? Contact us at (732) 493-9100 or send us an e-mail.